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PRPL Institutional Ownership & 13F Holders | SmartMoneyDB

PRPLPURPLE INNOVATION INC

COM · CUSIP 74640Y106

Smart Money Ownership

Of the 8 tracked institutions holding PRPL, 4 have a 3-year clone track record — 4 of them beat the S&P. Average holder's clone alpha: +8.2pt. It's a gauge of who owns the name, not just how many.

PRPL (PURPLE INNOVATION INC) Institutional Ownership Summary

Among the 8 tracked institutional investors we monitor, PRPL (PURPLE INNOVATION INC) is held with a combined value of $3.72M across 5,504,552 shares. The largest holder is VANGUARD GROUP INC with a position worth $1.79M. 6 funds reduced their position.

Total Institutional Value

$3.72M

Total Shares Held

5,504,552

Institutional Holders

This Quarter's Biggest Movers

Ranked by estimated dollars moved (share change × implied price). 13F data lags up to 45 days.

Biggest Buyers

None this quarter.

Biggest Sellers

RENAISSANCE TECHNOLOGIES LLC−12% shares~$59.9K MILLENNIUM MANAGEMENT LLC−10% shares~$58.9K CITADEL ADVISORS LLC−51% shares~$45.0K Point72 Asset Management, L.P.−36% shares~$5.2K

13F Institutional Holders

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MILLENNIUM MANAGEMENT LLC

0.00% of book-9.5%

$561.21K

RENAISSANCE TECHNOLOGIES LLC

Point72 Asset Management, L.P.

#	Fund	Value↓	Shares	Portfolio %	Change
1	VANGUARD GROUP INC	$1.79M	2,593,450	0.00%	-
2	BlackRock, Inc.	$691.27K	1,045,474	0.00%	-0.5%
3	MILLENNIUM MANAGEMENT LLC	$561.21K	848,774	0.00%	-9.5%
4	RENAISSANCE TECHNOLOGIES LLC	$448.06K	677,654	0.00%	-11.8%
5	STATE STREET CORP	$171.81K	259,838	0.00%	-
6	CITADEL ADVISORS LLC	$42.86K	64,822	0.00%	-51.2%
7	Point72 Asset Management, L.P.	$9.00K	13,612	0.00%	-36.4%
8	FMR LLC	$614	928	0.00%	-82.3%

Frequently Asked Questions

Which institutional investors own the most PRPL stock?

As of the latest SEC 13F filings, VANGUARD GROUP INC is the largest institutional holder of PRPL with a position worth $1.79M, representing 0.00% of their portfolio. In total, 8 institutional investors hold PRPL with a combined value of $3.72M.

What percentage of PRPL is owned by institutional investors?

Institutional investors hold $3.72M worth of PRPL stock across 8 positions. The largest institutional holder is VANGUARD GROUP INC with $1.79M in holdings.

What is a 13F filing and why does it matter for PRPL?

A 13F filing is a quarterly report required by the SEC from institutional investment managers with over $100 million in assets. It discloses their holdings in U.S. equities. For PRPL, these filings reveal which major funds are accumulating or reducing positions, providing insights into institutional sentiment.

Track PRPL institutional moves

Get notified when hedge funds change their PRPL positions.